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Here is a lesson in branding storytelling by Nescafe. This is an old TV commercial (TVC) of the mid 2010s which is 2 minutes long, but hits bullseye with humour, brand storytelling and brand positioning. Nescafe ad https://youtu.be/u1whG-9BjsQ?si=aX-d1_rMbvXurH7k Ad talks about...
Types of corporate training - The 2 main types of training in corporations are technical and non-technical. In technical, one can have technical skills development, cyber security, office tools training, etc. In non-technical, one can have related to diversity and...
Let’s first understand the Shift of power - one of the most elements in negotiation skills Imagine a movie scene, where the Police are interrogating the criminal. Power shift means in simple words, who has the upper hand...
Tanya Raina is a hardworking Team Lead of 45 team members of leading MNC. She is highly enterprising and doesn’t intend to be bad to anyone as such, especially about her team. This story is about that one...
Lot of networking events happen in a business hub like Pune and many Indian cities. Networking events in business are highly varied like online networking events over zoom, industry conferences, trade shows, vendor events, business community gatherings, etc The...
What is negotiation? Communication is not easy as it seems, else there wouldn’t have been so many misunderstandings, failure to express our thoughts, inability to convince or negotiate with people in our lives. Negotiation is simple words means the...
Understanding Change Management Let's assume there is an IT company in Pune named Baxbo. Baxbo is a 7-year-old company with 500 employees. It has a decent work culture and healthy attrition rate. However, let's assume there is now a...
What does the life of a professional storyteller look like? This is how the life of a professional storyteller would look like. He would perform oral storytelling at schools, college events, literature events, book cafes, cultural events, etc The...
Brand communication, as the name itself suggests is the communication of the brand to its customer. The more efficient the communication, more loyal will be the customers to the brand, more stronger be the brand recall, more...
With the advent of the data economy, that organisation which can harness data and use it effectively, will flourish the most. Hence only data storytelling can help here and that will be the power of data storytelling. Biggest failure...
What exactly is meant by soft skills? Soft skills are not just communication skills And communication skills are not just speaking good English Let us understand with an example: In an IT company, Raj is a newly joined team leader and...
Let us understand who is a professional storyteller in the first place. Professional storytellers in the purist form are the below examples: E.g. - Authors: Writers who create novels, short stories, non-fiction books, and other written works are professional...