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Here is a lesson in branding storytelling by Nescafe. This is an old TV commercial (TVC) of the mid 2010s which is 2 minutes long, but hits bullseye with humour, brand storytelling and brand positioning. Nescafe ad https://youtu.be/u1whG-9BjsQ?si=aX-d1_rMbvXurH7k Ad talks about...
Types of corporate training - The 2 main types of training in corporations are technical and non-technical. In technical, one can have technical skills development, cyber security, office tools training, etc. In non-technical, one can have related to diversity and...
Let’s first understand the Shift of power - one of the most elements in negotiation skills Imagine a movie scene, where the Police are interrogating the criminal. Power shift means in simple words, who has the upper hand...
Tanya Raina is a hardworking Team Lead of 45 team members of leading MNC. She is highly enterprising and doesn’t intend to be bad to anyone as such, especially about her team. This story is about that one...
Lot of networking events happen in a business hub like Pune and many Indian cities. Networking events in business are highly varied like online networking events over zoom, industry conferences, trade shows, vendor events, business community gatherings, etc The...
What is meant by Mental Health in workplace? Mental health in the workplace refers to employees’ psychological, emotional, and social well-being within a shared work environment. Employees with sound mental health have respect for themselves and others, build positive...
The best way for any organization to improve its performance and increase its retention is by offering professional development opportunities to its employees. The more the employees are motivated, the more it adds to the company’s productivity. ‘You...
What is meant by Diversity and Inclusion? Diversity’ in the workplace refers to unique characteristics in people along the lines of gender, sexual orientations, religious beliefs, age, ethnicities, races, geographical locations, cultures, class, physical and mental abilities, etc. Here,...
Who is the best corporate or business keynote speaker? The term "keynote" can be compared to a musician's perfect note to compose the perfect tune. Similarly, the keynote speaker establishes the fundamental tone and tenor of the...