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Mastering Negotiation Skills

Mastering Negotiation Skills for Career Success

Let’s get this straight - Negotiation is a life skill and not just a corporate or professional need. Every Indian married couple, who has been happily married for decades, knows the importance of negotiation in spite of their...

Negotiation Skills

Top 5 Techniques to Improve Your Negotiation Skills

In the corporate world, negotiation happens at every possible level and with everyone. Here are few examples of corporate examples: Existing employee negotiating with the HR on his yearly appraisal  Junior negotiating with her boss on the assigned yearly...

Communication coaches

Top 5 Techniques Used by Communication Coaches

In the corporate world, effective communication is a critical skill that can make or break a professional's success. Communication coaches play a vital role in helping individuals and teams enhance their communication abilities, ensuring they can navigate...

Power-of-branding

Power of Brand Storytelling in Nescafe TV Commercials

Here is a lesson in branding storytelling by Nescafe. This is an old TV commercial (TVC) of the mid 2010s which is 2 minutes long, but hits bullseye with humour, brand storytelling and brand positioning. Nescafe ad https://youtu.be/u1whG-9BjsQ?si=aX-d1_rMbvXurH7k Ad talks about...