The power of business communication in the networking events in Pune
Lot of networking events happen in a business hub like Pune and many Indian cities.
Networking events in business are highly varied like online networking events over zoom, industry conferences, trade shows, vendor events, business community gatherings, etc
The benefits of networking events are as follows:
- Immediate influx of potential leads
- Learning latest business trends and gaining knowledge
- Making new potential vendors
Below are the challenges of any networking events:
- All unknown people to face
- It can be always intimidating for most people to be within a crowd, whom they never met in their life
- Existing competitors also present
- While you are here to network, your competitors are also there to do the same thing. So one needs to be wary about it
- Fear of approaching someone you don’t know
- It is extremely tough for many people to proactively go and speak with people, whom they don’t know at all
- Lack of time and interest provided by the person in front
- Even if you muster courage to interact with the person, he might not provide that interest or time. This can feel highly discouraging and sometimes insulting too
The common success point in all networking events is the ability of an individual or the company to do proper business communication.
Networking events are always beneficial, provided effective business communication is applied.
Let us understand the various business communications skills to apply, to have a successful business networking event.
Below are the various business communications skills to apply:
- Strong elevator pitch
- It is that 30 second introduction about your company, which truly entices the potential lead in front of you
- Good display of your business products if you have a booth
- The messaging of what your company does and its advantages should be easy for the people to understand
- Positive body language
- Always maintain a good smile, erect shoulders and eagerness to meet people in the networking event
- Ability to hear a no
- It is completely ok, if people don’t want to hear about you or your company. Move on to the next person! Develop the heart to continuously hear a no. You are a not failure, if someone tells a no to you
The usual mistakes made by companies and individuals are
- They attend just 1- 2 events in a year
- The follow up on the potentials leads is poor
We provide sales coaching training and preparing for networking events is one of the key modules in it.
Reach out to us!
