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Here is a lesson in branding storytelling by Nescafe. This is an old TV commercial (TVC) of the mid 2010s which is 2 minutes long, but hits bullseye with humour, brand storytelling and brand positioning. Nescafe ad https://youtu.be/u1whG-9BjsQ?si=aX-d1_rMbvXurH7k Ad talks about...
Types of corporate training - The 2 main types of training in corporations are technical and non-technical. In technical, one can have technical skills development, cyber security, office tools training, etc. In non-technical, one can have related to diversity and...
Let’s first understand the Shift of power - one of the most elements in negotiation skills Imagine a movie scene, where the Police are interrogating the criminal. Power shift means in simple words, who has the upper hand...
Tanya Raina is a hardworking Team Lead of 45 team members of leading MNC. She is highly enterprising and doesn’t intend to be bad to anyone as such, especially about her team. This story is about that one...
What is negotiation? Communication is not easy as it seems, else there wouldn’t have been so many misunderstandings, failure to express our thoughts, inability to convince or negotiate with people in our lives. Negotiation is simple words means the...
Effective business communication is all about successful transmission of information, ideas, and messages within a business environment by the employees and management. It is done in a manner that achieves the organisational specific goals or objectives. It involves the...